Reddit’s rise in popularity comes at a time when Facebook’s reputation has nosedived after the Cambridge Analytica data harvesting scandal, among other issues such as fake news, political advertising and being misused for election meddling. The list of the most visited websites in the United States was topped by Google, followed by YouTube at the second spot and Amazon at the fifth spot behind Reddit and Facebook respectively. Moreover, the number of daily average page views generated per user and the percentage traffic figures from search accumulated by Reddit is significantly higher than Facebook. As per the data released by Alexa, an average American internet user spends around 15:10 minutes daily on the self-proclaimed ‘front page of the internet’, which is around 30% higher than the 10:49 minutes spent by an American user per day on Facebook.
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